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About
Product Strategy
StraTechy is coaching management teams in designing and executing winning product strategies. Among our customers are vendors in their early start-up phase as well as mature companies looking for re-positioning their product or executing a Turn-Around strategy
Stratechy's Product Strategy methodology include steps as:
- Thorough learning the vendor's competences
- Exploring market needs and players
- Learning future market trends
- consulting with industry analysts
- Connecting market needs to the competences
- Defining the market category and the product
- Thorough Competitive analysis
- Define winning differentiators through SWOT analysis
- Define the relevant market segment(s) and territories
- Define the go-to-market plan and sales pitch
Our customers' success stories
- Substantial increase in revenues and win rate due to improved competitiveness and sharp differentiators
- Success in raising investments based on the new product strategies
- Recognition by industry analyst as the leading product in their domain
- Inclusion in Magic Quadrant scoring of Gartner
- Successful execution of major turn-around strategies
- Winning global competitions for best product award, year over year
