Will never be the same twice



Product Strategy


StraTechy is coaching management teams in designing and executing winning product strategies. Among our customers are vendors in their early start-up phase as well as mature companies looking for re-positioning their product or executing a Turn-Around strategy


Stratechy's Product Strategy methodology include steps as:


  • Thorough learning the vendor's competences 
  • Exploring market needs and players
  • Learning future market trends
  • consulting with industry analysts
  • Connecting market needs to the competences
  • Defining the market category and the product
  • Thorough Competitive analysis
  • Define winning differentiators through SWOT analysis
  • Define the relevant market segment(s) and territories
  • Define the go-to-market plan and sales pitch


Our customers' success stories

  • Substantial increase in revenues and win rate due to improved competitiveness and sharp differentiators
  • Success in raising investments based on the new product strategies
  • Recognition by industry analyst as the leading product in their domain
  • Inclusion in Magic Quadrant scoring of Gartner
  • Successful execution of major turn-around strategies
  • Winning global competitions for best product award, year over year




Contact Us


+972-52-3670513  info@stratechy.com